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Buy X Get Y Discount
Create attractive Buy One Get One (BOGO) deals and multi-buy promotions
volume Difficulty: easy
Configuration
Download Config
Overview
Buy X Get Y discounts are one of the most popular promotional strategies in e-commerce. They encourage customers to purchase more items by offering free or discounted products when they meet certain quantity requirements.
Common Use Cases
- BOGO (Buy One Get One): Buy one product, get another free
- Buy 2 Get 1 Free: Purchase two items, receive a third at no cost
- Buy 3 Get 20% Off: Volume discounts on multiple purchases
- Mix and Match: Buy from category A, get discount on category B
Best Practices
- Clear Communication: Make sure the offer is clearly displayed on product pages
- Strategic Product Selection: Choose complementary products for cross-selling
- Margin Consideration: Calculate the impact on your profit margins
- Time Limits: Create urgency with limited-time offers
Setup Instructions
- Click “Import logic” in Function Studio
- Select configuration file
- Customize the quantities and discount values
- Select your target products, collections or tags
- Test the discount in your development store or in-app cart tester
- Activate the discount
Ready to implement this discount?
Import this configuration into Function Studio and start offering this discount to your customers.