Exclude Products from Discount

Overview

Exclude specific products from store-wide discounts to maintain margins on premium items, new releases, or already-discounted products. This approach lets you run broad promotions while protecting specific inventory from additional discounting.

Common Use Cases

• Premium Products: Exclude luxury or high-margin items from general sales
• New Arrivals: Protect new products from immediate discounting
• Already Discounted: Prevent double-discounting on sale items
• Limited Edition: Keep exclusive items at full price
• Gift Cards: Exclude gift cards from percentage-off promotions
• Third-Party Products: Exclude vendor products with pricing agreements

Best Practices

1. Clear Communication: Mark excluded products clearly on product pages
2. Exclusion Lists: Maintain consistent exclusion rules across promotions
3. Visual Indicators: Use badges or icons to show exclusion status
4. Category Management: Exclude entire categories when needed
5. Regular Updates: Keep exclusion lists current with inventory changes

Setup Instructions

1. Identify products to exclude from the promotion
2. Import the configuration into Function Studio
3. Select products to exclude from discount
4. Activate the discount and test

Exclusion Strategies

Product-Level Exclusions

• By Product ID: Exclude specific SKUs
• By Product Tag: Use tags like “no-discount” or “exclude-sale”
• By Vendor: Exclude all products from certain suppliers

Category-Based Exclusions

• Entire Collections: Exclude premium or new arrival collections
• Product Types: Exclude gift cards, warranties, or services
• Price Ranges: Exclude items above or below certain thresholds

Dynamic Exclusions

• Inventory-Based: Exclude low-stock items automatically
• Date-Based: Exclude products released within X days
• Margin-Based: Exclude items below target profit margins

Advanced Strategies

Smart Exclusion Rules

• Tiered Exclusions: Different exclusion lists for different discount levels
• Time-Based Rules: Automatically include products after launch period
• Customer-Specific: VIP customers bypass certain exclusions
• Conditional Logic: Exclude based on cart total or quantity

Exclusion Combinations

• AND Logic: Product must meet all criteria to be excluded
• OR Logic: Product excluded if it meets any criteria
• Nested Rules: Complex exclusion hierarchies

Alternative Offers

• Substitute Discounts: Offer different promotions for excluded items
• Bundle Incentives: Include excluded items in special bundles
• Future Credits: Promise future discounts on excluded items

Performance Metrics

Track these exclusion-related KPIs:

• Revenue protection from exclusions
• Customer understanding of exclusion rules
• Cart abandonment due to exclusions
• Excluded product conversion rates
• Margin preservation effectiveness
• Customer satisfaction with transparency